Poster Art
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About Poster Art
Description of Poster Art |
Poster Art
The history of the modern poster can be traced to advancements in the field of color lithography during the 1870’s. One of the earliest artists to distinguish himself in the field was a Frenchman named Jules Cheret. Cheret influenced the poster aesthetic for years to come with his distinctive style featuring frolicsome young women and text incorporated directly into the action of the scene. More importantly though, he also revolutionized the technology of colour lithography
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Poster Art
The history of the modern poster can be traced to advancements in the field of color lithography during the 1870’s. One of the earliest artists to distinguish himself in the field was a Frenchman named Jules Cheret. Cheret influenced the poster aesthetic for years to come with his distinctive style featuring frolicsome young women and text incorporated directly into the action of the scene. More importantly though, he also revolutionized the technology of colour lithography by pioneering the use of a three stone process that allowed for the production of an infinite variation of more vivid colors. Toulouse Lautrec was a contemporary of Cheret’s and another important Belle Époque poster artist. From this point forward, posters were adopted as popular advertising vehicles commissioned to sell a product, though many transcend their initial purpose and are now regarded as fine art objects in their own right
Poster art went on to play an important role in many different areas during the early half of the twentieth century. It was an integral part of the Art Nouveau and Art Deco movements, personified respectively in the works of Alphonse Mucha and Adolphe Mouron Cassandre. Posters were also employed during the First World War and onward by governments to serve as propaganda. Railroads, ocean liners, and airlines sponsored the creation of a whole genre of travel posters advertising exotic destinations.
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Examples of Poster Art at Auction
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