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JOSEPH CHRISTIAN LEYENDECKER (1874-1951)
Saturday Evening Post cover, October 19, 1935
Going South
Oil on canvas
29in. x 22in. (sight size)
Signed lower right: JC Leyendecker

Leyendecker titled his painting "Going South." Although Leyendecker's early Saturday Evening Post covers illustrated stories inside the issue, the vast majority of his later Post covers had more general and conceptualized themes such as "Fall," "Christmas," and "New Years." This painting is reproduced on page 155 of J.C. Leyendecker by Michael Schau.

Leyendecker studied at the Chicago Art Institute and the Acadamie Julian in Paris. This superb painting showcases Joseph Leyendecker's mastery of reflected light and color. The subject's shadowed forms are infused with a golden "fill light," so that the unlit hues never become dominated by stark value contrasts and lose their chromatic sparkle. This successful colorist approach to painting affected generations of illustrators and cartoonists for decades to come. The young Norman Rockwell was such an avid devotee of the Leyendecker Post covers, that, in Michael Schau's book, it was revealed, "Once Rockwell confided to a model, who had also worked for Leyendecker, that as a teenager in New Rochelle, New York, where the Leyendeckers later lived, Rockwell would take every opportunity just to catch a glimpse of Joe."